During my time as social media director for Global Journalist, I ran the Twitter and Facebook accounts. I created social posts ranging from Audiograms, to graphics, while also engaging with the guests and audience. I also taught a group of assistant producers on how to create social media content while also managing their work.
For this Twitter post, my goal was to promote the recent show on press freedom. I created an Audiogram, which featured a compelling quote from a guest. In total, this post generated 1,516 impressions, 260 media views and 53 total engagements. In this case, tagging the specific person or organization affiliated with the post, along with engaging content, drove a majority of its traffic.